TikTok in the 2024 Election: A Social Media Phenomenon

Wednesday, 11 September 2024, 11:30

2024 election discussions highlight TikTok's role in social media dynamics. With candidates leveraging TikTok for outreach, the narrative around TikTok banned is rapidly shifting. Recent polls indicate growing opposition to a potential ban, even amidst prior concerns about national security.
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TikTok in the 2024 Election: A Social Media Phenomenon

TikTok's Influence in the 2024 Election

As we approach the 2024 election, the social media landscape is increasingly dominated by TikTok. Just a few months ago, mentions of a potential TikTok ban were rampant, especially after President Biden signed a bill in April urging TikTok's parent company, ByteDance, to divest its U.S. operations.

Shifting Public Perception

Fast forward to today, and we see both presidential candidates actively utilizing TikTok to engage younger voters. The D.C. Court of Appeals is slated to hear arguments against the TikTok ban starting September 16, 2023, a case likely to reach the Supreme Court.

Poll Insights

  • A recent Pew Research survey reveals that support for banning TikTok has shrunk to 32%, down from 50% in March.
  • Opposition to the ban has increased to 28%, showing a notable shift in public sentiment.
  • Republican support for a ban remains significant at 42%, but has dropped from 60% last March.

This declining support may be influenced by former President Donald Trump's recent stance against the ban, contrasting his 2020 executive order labeling TikTok a national security threat.

Ultimately, the evolving narrative around TikTok demonstrates the platform's pivotal role in the upcoming 2024 election and its surprising traction among social media users.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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