Avalara Appoints Kevin Sellers as Chief Marketing Officer to Enhance Digital Marketing Strategy
Avalara Appoints Kevin Sellers as Chief Marketing Officer
Avalara, Inc., a leading provider of tax compliance automation software, has announced the appointment of Kevin Sellers as the new Chief Marketing Officer. With over 25 years of experience in digital marketing and demand generation, Sellers is poised to elevate Avalara's marketing efforts globally.
Background and Expertise
Prior to joining Avalara, Sellers served as CMO at Ping Identity and Avnet, and has over two decades of experience at Intel. His proven track record in marketing and branding equips him to drive Avalara's growth in the competitive tax compliance space.
Strategic Importance of the Appointment
- Driving Demand Generation: Sellers will oversee initiatives aimed at increasing brand awareness and driving demand.
- Enhancing Digital Marketing: His focus on digital marketing strategies will bolster Avalara's online presence.
- Elevating Brand Identity: Sellers' expertise in brand positioning is critical to Avalara's global aspirations.
This appointment is part of Avalara’s strategic leadership overhaul, which included the recent elevation of Ross Tennenbaum as President. The company aims to improve its market positioning and ensure customer success worldwide.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.