Generative AI is Essential for Customer Experience Despite High Costs

Tuesday, 10 September 2024, 05:09

Generative AI is being recognized by organizations as crucial for customer experience (CX). However, 63% report that implementation costs are higher than expected, indicating a gap between perceived value and financial reality. This duality shapes the future landscape of CX strategies, highlighting the need for effective planning and resource allocation.
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Generative AI is Essential for Customer Experience Despite High Costs

Generative AI's Role in Enhancing Customer Experience

Generative AI is increasingly viewed as a pivotal element in refining customer experience (CX) frameworks. A recent report released by CallMiner, in collaboration with Vanson Bourne, unveiled surprising insights.

  • 87% of CX leaders believe generative AI can transform customer interactions.
  • However, a staggering 63% admit that the cost of implementation has exceeded their initial estimates.

Understanding the Cost Dynamics

This striking dichotomy between opportunity and expense underscores the need for organizations to reevaluate their strategies. As businesses seek to integrate generative AI into their CX, they must consider both the potential benefits and the financial implications.

  1. Review existing resources.
  2. Plan for training and integration expenses.
  3. Anticipate ongoing operational costs.

As generative AI continues to evolve, organizations must adapt their CX strategies to harness its full potential while managing costs effectively.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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