Heightened Data Consumption on Social Media Platforms Like Instagram and YouTube
Exploring the Surge in Data Consumption on Social Media
India is witnessing a massive surge in data consumption as social media platforms like Instagram and YouTube become increasingly popular. Young users, including college students and working professionals, are spending significant hours consuming rich content, reflecting a dramatic shift in user behavior across tier II-III cities in states like Tamil Nadu and Madhya Pradesh.
Key Drivers of Increased Data Usage
- The rise in smartphone penetration
- Affordable data rates
- Growing interest in OTT (Over-The-Top) content and streaming services
As reported, monthly per-capita consumption now averages 38-42 GB in these regions, surpassing that of major metropolitan areas. Furthermore, significant spikes in data usage have been observed during major sporting events like the Indian Premier League (IPL), driving mobile operators to adjust their service offerings.
Projection and Future Considerations
- Experts project India's data consumption could reach 68 GB per month by 2029.
- Competition among telecom operators is expected to be fierce, as they adapt to the shift towards a more data-centric business model.
While the growth in data consumption presents opportunities, challenges remain for telecom companies in terms of revenue realization, emphasizing a critical need for improved network infrastructure.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.