Apple's Visual Intelligence Offers Groundbreaking AI Features within iOS 18

Monday, 9 September 2024, 15:27

Apple's Visual Intelligence introduces a new era of AI technology within iOS 18, functioning similarly to Google Lens. This innovative feature allows users to instantly learn about their surroundings using the iPhone's camera. Leveraging on-device intelligence, Visual Intelligence ensures privacy while offering robust informative capabilities about objects in view.
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Apple's Visual Intelligence Offers Groundbreaking AI Features within iOS 18

Apple's Visual Intelligence Unveiled

Apple has announced a groundbreaking feature called Visual Intelligence during its September event, set to be part of iOS 18 later this year. This feature closely resembles Google Lens by allowing users to instantly learn about their surroundings using the iPhone's camera.

Innovative Camera Control

Craig Federighi explained that Visual Intelligence is enabled by Camera Control, a new button on the side of the iPhone 16 and 16 Pro. To activate it, simply click and hold the button, directing the camera at any object of interest.

  • The feature uses a combination of on-device intelligence and Apple services.
  • No images are stored, prioritizing user privacy.
  • Users can obtain information about restaurants, events, and more effortlessly.

Limits and Possibilities

Visual Intelligence acts as a gateway to access third-party models, enabling users to search for information online based on what their camera captures.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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