Meituan Launches Online Food Delivery Service in Saudi Arabia, Competing with Local Giants
Meituan's Strategic Expansion
Beijing-based Meituan has made a bold move by launching its online food delivery platform, Keeta, in Al-Kharj, Saudi Arabia. This entry comes as part of Meituan's strategy to tap into the lucrative Middle Eastern market, which is expected to grow significantly in the coming years.
Service Offerings and Promotions
- Free delivery for orders above 25 riyals (US$6.66).
- Offers up to 70% discounts on select combo meals.
- Fast delivery, typically within 30 minutes, or customers can opt for restaurant pickup.
Competitive Landscape
With its launch in Al-Kharj, Meituan is positioned against established local competitors such as Jahez, Talabat, and Hungerstation. The Saudi Arabian online food delivery market is projected to reach US$11.74 billion this year.
Future Growth Prospects
Meituan founder and CEO Wang Xing emphasized that international expansion is a key long-term strategy for the company, as it continues to evaluate opportunities across various regions.
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