Social Media's Impact: Angela Zepeda Takes the Helm at X Amid Brand Safety Challenges
On Monday, social media platform X, formerly Twitter, announced that Angela Zepeda would be its first global head of marketing since Elon Musk's acquisition in late 2022. Zepeda, who previously served as chief marketing officer at Hyundai, brings over two decades of experience in advertising. CEO Linda Yaccarino emphasized her expertise in global brand growth, indicating that Zepeda is crucial for X's marketing transformation. However, this transition takes place during a period of drastic ad revenue decline and heightened concerns regarding brand safety, challenging Zepeda to reshape X’s marketing approach.
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