Promoting Hong Kong's Mega Events: A Key Innovation Strategy Post-COVID-19

Hong Kong's Mega Events and Economic Revival

Hong Kong authorities are ramping up promotion efforts for massive events launching in the coming months, aimed at boosting consumption and generating greater economic value, as noted by Financial Secretary Paul Chan Mo-po. These mega events, stretching until the end of 2024, will span sports, dining, arts, and culture, offering enticing options for travellers visiting for global business meetings.

Generating Economic Value

Chan emphasized that the mega events are projected to significantly enhance consumption in Hong Kong. “We will enhance the publicity and promotion of these events, while better coordinating and leveraging their synergy,” he stated in his blog.

• More than 210 mega events planned throughout the year
• Belt and Road Summit expected to attract about 6,000 attendees from over 70 countries
• Engagement of over 80 political and business leaders from the Belt and Road economies

Building Lasting Trade Relationships

Chan also mentioned the Hong Kong Investment Corporation's upcoming Summit on Start-up Investment and Development focused on promoting advancements in financing, innovation, and technology. During his recent trip to Australia, he connected with leaders in the life sciences, finance, and green energy sectors, fostering better understanding of Hong Kong and the Greater Bay Area.

Despite fewer Australians visiting Hong Kong due to the COVID-19 pandemic, Chan believes the Belt and Road Initiative will provide new development opportunities for Australian companies.