M&A News: Salesforce Acquires Own for $1.9B Enhancing CRM Capabilities

Friday, 6 September 2024, 07:43

M&A News highlights Salesforce's acquisition of Israel-based Own Company for $1.9 billion. This strategic move strengthens Salesforce's CRM portfolio in emerging technologies, aligning with industry trends.
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M&A News: Salesforce Acquires Own for $1.9B Enhancing CRM Capabilities

Strategic Acquisition

In a notable M&A News event, Salesforce has signed an agreement to purchase Israel-based Own Company for a substantial $1.9 billion. This acquisition marks a significant step in enhancing Salesforce's customer relationship management capabilities.

Impact on the CRM Landscape

  • Integration of innovative features from Own Company.
  • Potential expansion into new markets and customer bases.
  • Strengthening of Salesforce’s offerings in competitive industries.

Future Prospects

This acquisition is expected to drive growth within Salesforce, aligning with the company’s vision to remain a leader in the CRM space. Keeping an eye on trends and potential developments in the tech sector will be crucial.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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