Microsoft Bing Enhances Search to Combat Deepfake Images in Results
Microsoft Bing Takes Action Against Deepfake Images
Microsoft Bing has amplified its ability to remove explicit deepfake content from search results through a collaboration with StopNCII, a nonprofit focusing on nonconsensual intimate image (NCII) abuse. Using a more victim-centered approach, Bing now employs advanced detection processes to ensure that nonconsensual images are flagged and removed promptly.
Partnership Details and Impact
- Partnership with StopNCII: This collaboration facilitates the use of hash technology to track and eliminate explicit images.
- Bing has reportedly taken action on 268,000 explicit images since implementing this system.
- StopNCII's tool allows individuals to create digital fingerprints of intimate images, aiding in their removal from various platforms.
Comparison with Google's Efforts
Similar actions have been taken by Google, which has been revamping its search ranking system to reduce the visibility of explicit synthetic content. However, Google has not yet partnered with StopNCII for its hashing technology.
Conclusion: A Win for User Safety
Sophie Mortimer, manager of the Revenge Porn Helpline, notes that Microsoft's initiative places the wellbeing of affected users front and center, representing a significant step forward in the realm of digital safety.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.