Facebook and Google Under Fire for Microphone Ad Targeting Technology

Wednesday, 4 September 2024, 06:45

Facebook and Google are scrutinized as a media firm admits it can use device microphones to serve targeted ads. The implications of "Voice Data" collection raise significant privacy concerns. Media giant Cox Media Group's pitch includes using smart device audio recordings to understand consumer behavior and improve ad targeting, igniting debates about user privacy and data protection.
Dexerto
Facebook and Google Under Fire for Microphone Ad Targeting Technology

The Controversial Use of Microphone Monitoring

Facebook and Google find themselves in the spotlight as Cox Media Group (CMG) reveals its ability to track user conversations through device microphones to enhance ad targeting. This feature, labeled as Voice Data, entails the collection of audio from smart devices, leading to crucial questions about consumer privacy.

How Voice Data Works

CMG has pitched this audio monitoring technology to major players like Google and Facebook in late 2023. In a strikingly candid statement, CMG noted, “Yes, Our Phones are Listening to Us,” explaining how such data can be utilized for precise advertising.

  • Smart device proximity: Most consumers are surrounded by smart devices.
  • Enhanced accuracy: Businesses can target ads based on real conversations.
  • Limiting advertising waste for small businesses.

Despite the intrigue, it's unclear where CMG collects this data from, raising alarms about source transparency and user consent.

Privacy Risks and User Awareness

Controversially, both Android and iOS devices alert users when the microphone is accessed, creating a tension between consumer awareness and data collection practices.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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