AI Integration Drives Major Price Hike for Canva Subscriptions
AI Drives Canva's Subscription Price Overhaul
Canva is facing dramatic changes in its subscription fees, with some plans increasing by 300%. The design software company attributes this rise to its need for additional funds to integrate advanced AI-powered design tools and improve service offerings.
Details of the Price Adjustments
- US Pricing: Canva Teams' annual price soared from $120 to $500, though a 40% discount is available for the first year.
- Australia Pricing: Monthly fees rise from $39.99 AUD for five users to significantly higher rates for fewer users.
Canva’s communications lead, Louisa Green, indicated that the pricing reflects the expanded value brought by these generative AI tools.
Industry Impact and Future Outlook
With these changes, Canva is positioning itself for a potential IPO in 2026 amid a backdrop of varying stances towards AI in the design software industry.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.