Meta Platforms Scrutinizes Data Privacy for AI Use in Brazil

Tuesday, 3 September 2024, 22:30

Meta Platforms is taking steps to inform Brazilians about how their personal data will be used in AI training. With the Brazilian data protection authority's demand, users can expect transparency via emails and notifications. This move follows a suspension of Meta's privacy policy concerning AI data usage, highlighting the ongoing tension between technological advancement and data protection in Brazil.
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Meta Platforms Scrutinizes Data Privacy for AI Use in Brazil

Meta Platforms Negotiate Data Privacy in Brazil

Meta has announced a commitment to inform users in Brazil on how their personal data will be utilized to train generative AI. Starting this Tuesday, Brazilian users will receive notifications through Facebook and Instagram, as well as emails, detailing the specifics of AI data usage.

Background and Ongoing Developments

The Brazilian data protection authority, ANPD, previously imposed a suspension on Meta’s new privacy policy, expressing concerns over Facebook data usage and Instagram data notifications. The suspension has been recently overturned as both parties reach an agreement.

  • Generative AI will be a central topic, with clarity provided on its training data.
  • Users can refuse their data's AI training usage.

Future of AI Tools in Brazil

The suspension had also affected the availability of AI tools on WhatsApp, which is crucial given Brazil's significant user base. While it's uncertain when these tools will return, Meta stresses ongoing dialogue with ANPD.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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