SAG-AFTRA Champions New California Bill to Regulate Artificial Intelligence Practices

Sunday, 1 September 2024, 00:19

Artificial intelligence legislation is making headlines as SAG-AFTRA praises a new California bill. This landmark bill focuses on the restrictions of AI usage related to dead performers, safeguarding their legacy. SAG-AFTRA's support highlights the growing concerns over artificial intelligence in the entertainment industry.
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SAG-AFTRA Champions New California Bill to Regulate Artificial Intelligence Practices

AI Legislation and Performer Rights

SAG-AFTRA has expressed strong support for a new California bill that seeks to regulate the use of artificial intelligence concerning deceased performers. This innovative legislation aims to protect the integrity of performances by limiting the ability of companies to create AI replicas.

The Impact of AI on Entertainment

The influence of artificial intelligence in the entertainment sector cannot be understated. With the rise in using AI technologies, there are significant implications for copyright and the rights of actors and performers.

  • Protection of artists’ identities
  • Ethical considerations
  • Future of AI in film and television

SAG-AFTRA's Position

In voicing approval, SAG-AFTRA underscores the importance of protecting the legacies of artists. The union emphasizes the necessity for clear regulations surrounding the deployment of artificial intelligence technologies to ensure fair usage and respect for performers’ contributions to the industry.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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