AI and Deepfake Technology: Tom Hanks Condemns Unauthorized Ads

AI Ads Misusing Tom Hanks' Likeness

Tom Hanks, the acclaimed actor known for his role in Forrest Gump and Philadelphia, has publicly condemned recent medical advertisements that feature an AI-generated version of his likeness without his permission. In a public service announcement shared on Thursday, Hanks urged his 9.5 million followers not to be deceived by these ads, which falsely use his image and voice to promote miracle cures and wonder drugs.

Public Warning Against Fraudulent Ads

He made it clear that these advertisements were created fraudulently and without his consent, emphasizing that he has no connection to the products or treatments being advertised. "There are multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs," Hanks stated. These ads have been created without my consent, fraudulently and through AI. He firmly asserted that he has nothing to do with these posts or the products and treatments being touted.

The Necessity of Medical Integrity

• Hanks stressed the importance of consulting a certified medical professional for treatment.
• He cautioned his followers, “I have type 2 diabetes, and I ONLY work with my board-certified doctor regarding my treatment. DO NOT BE FOOLED.”
• Hanks’ message is clear: Do not lose your hard earned money to these misleading ads.

The Impact of AI and Deepfake Technology

Reflecting on the evolution of artificial intelligence during an appearance on The Adam Buxton Podcast last May, Hanks acknowledged the potential for AI and deep fake technology to recreate a person's likeness at any age. While he recognized that his performances could continue indefinitely, even after his death, he expressed concern about the lack of regulation around such technology. This raises serious issues of misinformation and reputation risk for public figures.

Call for Regulations

Without adequate government regulations in place, unauthorized deepfakes continue to spread misinformation on the internet, posing significant risks to the reputations of those imitated.