Artificial Intelligence and the Ethics of Celebrity Endorsements
Friday, 30 August 2024, 13:27
Artificial Intelligence and Celebrity Endorsements
Recently, Tom Hanks voiced strong objections against the misuse of his image and voice in AI-generated advertisements for wonder drugs he has no affiliation with. This alarming trend in the marketing sector poses serious ethical dilemmas regarding the use of artificial intelligence in creating advertisements without consent.
Ethical Implications of AI in Marketing
The integration of artificial intelligence in contemporary marketing strategies raises pivotal queries:
- How does AI affect the authenticity of advertisements?
- What measures can protect celebrities from unauthorized use of their likeness?
- Should stricter regulations be implemented in AI advertising?
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.