Brazil's X Ban Sparks Unprecedented Migration to Bluesky Social Network

Friday, 30 August 2024, 14:28

Brazil's X ban is driving a surge of users to Bluesky, a decentralized social network. With a record activity spike, Bluesky developers acknowledge performance challenges. As Brazilian users embrace the platform, it marks a significant shift in social media dynamics. The decentralization of Bluesky highlights the evolving landscape and user preferences in digital spaces.
The Verge
Brazil's X Ban Sparks Unprecedented Migration to Bluesky Social Network

Brazil's X Ban Triggers User Exodus to Bluesky

The recent ban of X in Brazil, following an order from the Supreme Court, has propelled Brazilian users towards Bluesky, an alternative social networking platform. The official Bluesky account has reported unprecedented activity levels, stating, “Brazil, you’re setting new all-time-highs for activity on Bluesky!”

However, with this surge in user adoption, Bluesky developer Paul Frazee cautioned users about potential outages and performance issues, indicating, “We’ve never seen traffic like this. Hang with us!” The influx of users reflects a growing preference for decentralized platforms amid increasing scrutiny on traditional networks.

Bluesky's Decentralized Model and Performance

The Bluesky app, recognized for its resemblance to X, operates on a unique decentralized model backed by the AT Protocol, which Frazee notes facilitates roughly 1,000 events per second — reaching a new milestone for the platform's data relay.

  • Highlights:
  • Bluesky experiences record activity from Brazil.
  • Paul Frazee addresses performance concerns.
  • Bluesky's decentralized approach sets it apart.

Other decentralized platforms, including Mastodon, have yet to comment on any upticks in usage resulting from the X ban. The shifting tides in social media usage reflect broader trends toward user autonomy and preference for decentralized systems.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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