AI Ads: Tom Hanks Exposes Misuse of His Voice and Image
AI Ads and Celebrity Rights
In a recent warning, Tom Hanks cautioned fans about fraudulent online advertisements using his voice and image without consent. This issue has surged due to advancements in AI technology, which allows for the creation of realistic deepfakes. Hanks' concerns echo a broader trend where unauthorized AI-generated content misleads consumers.
The Growing Problem of Deepfakes
- Last year, similar issues surfaced with fake endorsements from other celebrities.
- The NO FAKES Act aims to tackle unauthorized replications.
- Generative AI presents new challenges alongside artistic potential.
The Need for Legislative Action
As the landscape of AI evolves, the lack of government regulation exacerbates misinformation challenges. Experts advocate for clear policies that balance individual rights with the fostering of AI innovation. Sen. Chris Coons emphasized the urgency of these efforts in a recent statement.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.