AI Ads: Tom Hanks Issues Warning Against Deepfake Technology Exploiting His Identity

Friday, 30 August 2024, 13:56

AI ads targeting Tom Hanks have emerged, using his voice and likeness fraudulently. Hanks cautions fans against these deceptive promotions, emphasizing he's not involved. The rise of AI in media has led to deepfake concerns, prompting discussions on regulation.
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AI Ads: Tom Hanks Issues Warning Against Deepfake Technology Exploiting His Identity

AI Ads and Celebrity Concerns

Actor Tom Hanks recently raised alarm about AI advertising that misuses his voice and image to promote unverified products. In a post on Instagram, he stated, “Numerous ads online falsely use my name, likeness and voice promoting miracle cures.” Hanks clarified that these deepfake ads were created without his consent.

Celebrity Warnings about AI Exploitation

Hanks is not alone in facing this issue; many public figures have become victims of unauthorized AI-generated media. This trend underscores the urgent need for regulations as governments struggle to catch up with the advancements in AI technology.

Regulatory Responses to Deepfakes

  • Senators introduce the NO FAKES Act for legal recourse.
  • This bill aims to protect both celebrities and ordinary individuals from AI misuse.
  • Sen. Chris Coons emphasizes the importance of clear policies in managing AI impact.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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