The Rise of Internet Users in China Driven by Short Videos and Mobile Payments
The Surge in China's Internet Users
As of June, China's internet users approached 1.1 billion, a growth driven by the rise of short videos on platforms like ByteDance’s Douyin. The China Internet Network Information Centre (CNNIC) reported an increase of 7.42 million users since December, demonstrating the appeal these entertainment options offer.
Entertainment and Social Engagement
About 95% of web users viewed short videos, with over 37% of new users attracted to such content. The survey revealed entertainment and social needs as primary factors influencing internet usage. In fact, more than half of internet users watched short dramas, ultimately contributing to the growth trend.
- Short video consumption is prevalent among young users aged 10-19.
- 36% of new users are elderly individuals aged 50 and above.
- Chinese authorities have increased scrutiny over content regulations for short dramas.
Rising Mobile Payments
Digital payments also gained traction, especially among older populations, with over 75% of internet users aged 60+ adopting online payment services. Mobile payments saw a fourfold increase among inbound visitors compared to last year.
- Ant Group's Alipay and Tencent's WeChat Pay facilitated foreign payments.
- Transaction numbers surpassed 90 million, indicating a yearly sevenfold increase.
- Trade-in sales flourished on e-commerce platforms, supported by a national initiative.
Digital Transformation in China
The CNNIC's report emphasizes a need for modernization as internet penetration nears saturation in China. The upward trend in online entertainment, mobile payments, and e-commerce illustrates a vibrant digital landscape.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.