Amazon and Bandai’s Blue Protocol Shuts Down: Implications for MMO Landscape
Amazon and Bandai's Blue Protocol Shutdown Explained
Blue Protocol, an anime-inspired MMO developed by Bandai Namco, has officially announced its closure, with Japanese servers scheduled to shut down on January 18th, 2025. Initially anticipated to expand into Western markets under the publishing guidance of Amazon Games, this development has now led to the cancellation of its global release.
The announcement was made via a statement on Blue Protocol’s website, in both Japanese and English, where the creators expressed regret over their inability to deliver the required service quality. Producer Sokichi Shimooka emphasized that Blue Protocol's journey spanned eight years, culminating in its PC debut in Japan in June 2023.
Impact on the MMO Market
- Challenges in Game Launches: This situation raises significant challenges for new MMOs entering a saturated market.
- User Expectations: Addressing player expectations remains crucial for online games.
- Amazon's Portfolio: The game could have strengthened Amazon Games' portfolio, which includes titles like Lost Ark and New World.
- Future of MMOs: Fans now ponder what this means for upcoming MMO projects.
For those interested in the future of gaming and the shifting dynamics of MMOs, this news serves as a vital checkpoint in understanding industry trends.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.