Black Myth: Wukong Transforms Shanxi into a Thriving Tourist Destination

Wednesday, 28 August 2024, 02:00

Black Myth: Wukong is revolutionizing tourism as it attracts tourists to previously overlooked sites in Shanxi Province. The blockbuster game's influence has led to a 50% increase in visitors while ticket sales for attractions like Xiaoxitian Tour Zone have tripled. With rich cultural ties and ancient architecture, Shanxi is now a hotspot for tourists eager to experience the settings from the game.
South China Morning Post
Black Myth: Wukong Transforms Shanxi into a Thriving Tourist Destination

Black Myth: Wukong Sparks Tourism Growth

The blockbuster game Black Myth: Wukong has surprisingly heightened tourism in Shanxi Province, transforming it from a non-tourist hotspot to a booming destination. Upon its release on August 20, the game sold 8.4 million copies globally within just three days, fueling a remarkable surge in tourism.

The Tourist Surge

  • Gatekeepers of ancient treasures, sites like Xiaoxitian Tour Zone have experienced ticket sales that tripled as crowds flock to witnesses of this mythology.
  • Major attractions such as Yungang Grottoes and Fogong Temple Wooden Pagoda have seen a massive rise in interest, leading to a 50% increase in visitors in August.

Promotion Opens Doors

Effective promotion, coupled with stunning videos shared on platforms like Bilibili, has allowed Shanxi to capitalize on the game's success. As the tourism development director, Sun Jiajun noted, more travelers are eager to explore the places depicted in Black Myth: Wukong.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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