Samsung's Commitment to Seven Years of Tizen OS Updates for AI Smart TVs
Samsung's Strategic Move in the Smart TV Market
Samsung has announced a groundbreaking initiative to provide seven years of Tizen operating system updates for its AI-powered smart TVs. This bold step, revealed during an event at Samsung Electronics' Suwon Campus, aims to bolster their competitive edge against rising Chinese rivals like Hisense and TCL.
The updates will initially apply to TV models launched in March 2024, alongside select products released in 2023. This change represents a notable shift from Samsung's historical practice, which primarily focused on bug fixes rather than substantial upgrades to the Tizen OS.
Context and Industry Impact
According to a report by Omdia, Samsung commands a 29% share of the global TV market, though this is a decline from the previous year's figures. In light of this, Yong Seok-Yoon, president of Samsung Electronic’s Visual Display Business Division, indicated that the extended upgrade policy is part of a strategy to widen the market share gap between Samsung and its competitors.
- Competitive Landscape: Samsung faces increasing pressure from Hisense and TCL.
- Broader Strategy: A similar update commitment was made for the Galaxy S24 smartphone series.
- LG Response: LG has announced a five-year upgrade plan for its webOS.
As the smart TV industry continues to evolve, Samsung's bet on longevity with operating system support demonstrates a commitment to customer satisfaction and innovation.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.