Apple Increases iPhone Production for 16 Pro Series Amid Strong Demand

Sunday, 25 August 2024, 05:03

iPhone production is set to surge as Apple focuses on the 16 Pro series, with plans to manufacture approximately 90.1 million units this year. This shift highlights a particular emphasis on the Pro line, responding to market trends and consumer interest. The Pro Max models will account for a major portion of this output, reflecting Apple's strategy in the premium smartphone market.
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Apple Increases iPhone Production for 16 Pro Series Amid Strong Demand

Apple's Ambitious Production Plans for the iPhone 16 Series

Apple is increasing its iPhone production for the upcoming iPhone 16 series, particularly targeting the Pro and Pro Max models. The tech giant aims to manufacture approximately 90.1 million iPhones this year, a slight uptick from the previous year's target of 86.2 million units.

Production Insights and Market Response

  • Korean media outlet The Elec reports this information based on insights from Apple's supply chain.
  • Pro Max models are projected to comprise 37% of total output, translating to an estimated 33.2 million units.
  • Standard 16 Pro units are expected to rise, with production nearing 26.6 million units this year.
  • The iPhone 16 Plus will see a drop in production with a target of only 5.8 million units.

Market Dynamics and Future Prospects

Apple's plans hint at an adaptive strategy responding to market demand, particularly regarding the diminishing interest in the Plus model. As production ramps up for the Pro and Pro Max, the company could see enhanced revenue due to the higher margins associated with these premium devices. These production strategies are subject to change based on real-time market assessments.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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