How to Disable ACR and Protect Your Privacy on Smart TVs
Monday, 26 August 2024, 10:20
Understanding ACR Technology
ACR, or automatic content recognition, is integrated into most smart TVs, silently capturing your viewing habits. This i data collection leads to an increase in targeted advertisements presented while you watch. How does it work?
How ACR Functions
Imagining ACR is akin to having a real-time Shazam running continuously as you watch. It captures images from your screen and compares them to a vast database to recognize shows, movies, and ads.
- Invasive Data Collection: ACR gathers insights by taking up to 7,200 images per hour, providing advertisers with detailed behavior patterns.
- Investment in Smart TV Ads: Reportedly, advertisers spent $18.6 billion on smart TV ads in 2022, a trend that continues to grow.
Steps to Disable ACR on Your Smart TV
- Access your TV settings.
- Locate privacy options.
- Disable automatic content recognition.
By following these steps, you can effectively thwart ACR and enhance your viewing experience.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.