Apple's iPhone 16 Pro Series Production: New Targets and Trends

Sunday, 25 August 2024, 05:03

Apple's iPhone production is set to increase, with a focus on the 16 Pro series. The company plans to manufacture around 90.1 million iPhones this year, an increase from last year's 86.2 million. The Pro Max models will encapsulate 37% of this output, indicating a stronger market demand for high-end devices. Apple’s strategic shift may significantly impact its revenue and market positioning.
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Apple's iPhone 16 Pro Series Production: New Targets and Trends

Apple's Strategic iPhone Production Plans

Apple is reportedly ramping up its production for the upcoming iPhone 16 series, primarily focusing on the Pro and Pro Max models. The tech giant aims to manufacture approximately 90.1 million iPhones this year, which marks a slight increase from last year's target of 86.2 million units.

Pro Models Dominate Production Targets

  • The Pro Max models are expected to account for 37% of the total output.
  • This translates to approximately 33.2 million units, an increase from 24.2 million iPhone 15 Pro Max units last year.
  • The standard 16 Pro units are projected to see an increase to 26.6 million this year from 21.8 million in the previous year.

Standard and Plus Models Production Insights

  1. The non-Pro variants are expected to make up 33% of Apple's overall production.
  2. The standard iPhone 16 will see a rise from 21.8 million to an estimated 24.5 million units this year.
  3. Meanwhile, the iPhone 16 Plus model is anticipated to drop to 5.8 million units, a decrease compared to last year's 8 million units planned for the iPhone 15 Plus.

Apple's production plans are subject to change based on market demand, especially with the declining interest in the Plus model, potentially paving the way for a new variant in future releases.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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