Meta Platforms’ Mixed Reality Headset Plans Canceled: A New Shift in the Tech Landscape
Meta Platforms Cancels Mixed Reality Headset Plans
Meta Platforms has officially canceled its plans for a premium mixed reality headset intended to compete with Apple’s Vision Pro. According to a report from the Information, Meta instructed employees at their Reality Labs division to cease work on the device following a recent product review meeting. The mixed-reality headset, which was internally code-named La Jolla, was projected for release in 2027 and featured ultrahigh-resolution micro OLED displays—similar technology found in the Vision Pro.
The Current State of Mixed Reality Devices
The entry of Apple into the virtual and mixed reality headset market has generated renewed interest; however, the Vision Pro’s high price tag of $3,500 has hindered sales. Meta’s existing Quest line includes the Quest 2, priced at $200, and the Quest 3, at $500, while the costly Quest Pro model was discontinued in 2023 after poor performance and reviews.
Future Outlook for Meta and Mixed Reality
Despite substantial financial losses, CEO Mark Zuckerberg remains optimistic about the future trajectory of augmented and virtual reality technologies. The mixed-reality landscape continues to evolve rapidly, prompting industry stakeholders to adapt swiftly.
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