Meta Platforms Cancels Plans for Mixed Reality Headset Amidst Vision Pro Competition

Meta Platforms Cancels Mixed Reality Headset Development

Meta Platforms has recently made headlines with its decision to cancel the plans for a high-end mixed reality headset, aiming to compete with Apple's Vision Pro. Following a product review meeting, employees at Meta's Reality Labs division were instructed to stop work on this ambitious project, which was internally called La Jolla. Originally slated for a 2027 release, the device was to feature cutting-edge micro OLEDs for ultra-high-resolution displays, paralleling the technology utilized in Apple's Vision Pro.

Challenges in the Mixed Reality Market

The decision comes at a time when the mixed reality landscape is evolving rapidly. Apple's recent entry has reignited interest in virtual reality headsets, yet the Vision Pro has been hampered by slow sales, attributed to its hefty price tag of $3,500. Despite the mixed results, Meta continues to press on with its existing Quest headsets, including the Quest 2 and Quest 3, which are more affordably priced at $200 and $500 respectively.

Future Outlook for Meta's Reality Labs Division

Although Meta has faced significant financial losses, CEO Mark Zuckerberg maintains confidence in the potential of augmented reality and virtual reality technologies. The Reality Labs division has been pivotal in the development of Meta's Quest line of headsets. However, their most expensive device, the Quest Pro, ceased production in 2023, reacting to weak market performance.

As for regulatory matters, the UK's Competition and Markets Authority has recently approved changes that allow advertisers to opt-out of certain data uses, a move that aims to level the playing field for Meta. This development comes amidst scrutiny over Meta's data practices.
For more updates on the mixed reality landscape and Meta's future directions, stay tuned.