Lionsgate's Megalopolis Faces AI Scandal After Marketing Executive Fired
Megalopolis Trailer Controversy
In a dramatic turn of events, Lionsgate has decided to part ways with Eddie Egan, the marketing consultant responsible for the AI-generated trailer of the highly anticipated film Megalopolis. Following the revelation that the trailer featured fabricated quotes from critics, many fans of director Francis Ford Coppola expressed outrage, feeling misled by the production’s promotional strategy.
The Backlash
The Megalopolis trailer, which was intended to generate excitement, instead drew heavy criticism when it was discovered that the negative quotes attributed to famous reviewers were entirely made up. This misuse of artificial intelligence raised serious ethical concerns and led to calls for accountability.
Lionsgate's Response
Amid the uproar, Lionsgate promptly decided to remove the controversial trailer from release and terminate Egan's contract. Sources indicate that both Lionsgate and Egan did not anticipate the backlash stemming from the use of AI technologies for marketing purposes.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.