Meta's Vision Pro Competitor Cancelled Amid Micro OLED Display Costs

Saturday, 24 August 2024, 11:42

Meta's high-end headset plans, originally aimed at competing with Apple's Vision Pro, have been scrapped due to high costs for micro OLED displays and weaker-than-expected sales. As a result, Meta has decided not to pursue the launch of a pricier Quest headset that was set for 2027. This shift marks a significant pivot in Meta's VR strategy, as they reassess the market dynamics and their product offerings.
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Meta's Vision Pro Competitor Cancelled Amid Micro OLED Display Costs

Meta Discontinues High-End Headset Development

Recent reports indicate that Meta has halted plans for a competitive high-end headset targeted at Apple's Vision Pro. The cancellation is attributed to soaring micro OLED display costs and disappointing sales figures related to the Vision Pro. Originally slated for a 2027 launch, the new Quest headset will no longer materialize, prompting a reassessment of Meta's VR objectives.

Shifts in VR Market Dynamics

  • High micro OLED display costs hinder competition.
  • Weak sales figures of the Vision Pro contribute to market reevaluation.
  • Meta's focus may shift towards alternative VR and AR innovations.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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