Meta Cancels High-End Mixed-Reality Headset Plans to Compete with Apple Vision Pro

Friday, 23 August 2024, 22:25

Meta has canceled plans for its high-end mixed-reality headset intended to compete with Apple's Vision Pro. This decision comes as the company reassesses its strategy in the mixed reality headset market. The internal code-named device, La Jolla, was set for a 2027 release but is now shelved following a recent product review meeting.
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Meta Cancels High-End Mixed-Reality Headset Plans to Compete with Apple Vision Pro

Meta Cancels High-End Mixed-Reality Headset Plans

Meta Platforms has made headlines by shelving its ambitious plans for a premium mixed-reality headset aimed to rival Apple's Vision Pro. The report from The Information indicates that Meta instructed its Reality Labs division to halt all work on this project after a product review meeting held this week.

Overview of the Cancelled Device

  • The headset, code-named La Jolla, was planned for a 2027 launch.
  • It was expected to feature ultrahigh-resolution displays known as micro OLEDs, similar to those found in Apple’s Vision Pro.

Despite the heightened competition in the virtual and mixed reality markets following Apple's launch last year, the Vision Pro's high price of $3,500 limited its sales. Furthermore, Meta’s Reality Labs has grappled with significant losses, forcing the company to reassess its product line, which includes the Quest 2 and Quest 3 headsets, priced at $200 and $500, respectively.

Looking Ahead for Meta

CEO Mark Zuckerberg remains optimistic despite these challenges, focusing on the potential of augmented and virtual reality technologies. Meanwhile, the cancellation of the Quest Pro, priced at $999, reflects the difficulties Meta faces in the evolving headset market.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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