Meta's Vision Pro Competitor Cancelled: The Future of Mixed Reality Headsets

Friday, 23 August 2024, 13:34

Meta's plans for a high-end mixed reality headset, codenamed La Jolla, are officially cancelled. This decision comes as the company reassesses its position in the mixed reality market, especially after the struggles faced by Apple's Vision Pro. With rising costs associated with MicroOLED displays and lackluster demand, Meta is shifting focus to more affordable AR and VR options, including the upcoming Quest headset and new AR glasses.
The Verge
Meta's Vision Pro Competitor Cancelled: The Future of Mixed Reality Headsets

Meta's High-End Headset Cancelled

Meta has officially halted development of its high-end mixed reality headset, dubbed La Jolla. Reports indicate that this decision stems from rising production costs and concerns about market demand.

Financial Considerations

  • MicroOLED display costs are prohibitively high.
  • Competing against the $3,500 Vision Pro, which has received a tepid response.

Meta CTO Andrew Bosworth has downplayed the cancellation, highlighting that not all prototypes proceed to production. He emphasized that such decisions are commonplace within the company.

Looking Ahead

  1. Meta is still invested in developing more affordable headsets.
  2. Upcoming announcements may include new AR glasses at Meta Connect.
  3. Rumored Quest 4 variants may launch in 2026.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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