Meta Scraps Plans for High-End Headset – A Shift in Strategy Against Apple

Friday, 23 August 2024, 09:36

Meta has scrapped plans for a high-end headset, focusing on more affordable options to compete against Apple. This strategic move emphasizes a shift towards lower-end to mid-range headsets, aiming to capture a broader audience. With the introduction of the Quest 4 update slated for 2026 at $500, Meta realigns its competitive landscape in the VR market.
Seeking Alpha
Meta Scraps Plans for High-End Headset – A Shift in Strategy Against Apple

Meta's Strategic Shift in VR Headset Development

Meta Platforms (NASDAQ:META) has made a significant change in its approach, opting to scrap its plans for a high-end headset originally aimed to compete with Apple's offerings. Instead, the focus has shifted to lower-end to mid-range headsets, with the Quest 4 update set for release in 2026.

Rethinking the Future of VR

With the Quest 3 already retailing for $500, this new strategy is designed to attract a wider audience in the virtual reality landscape. Meta is pivoting to create products that cater to a diverse user base while challenging Apple's presence in this lucrative sector.

  • Focus on affordability
  • Expanding user accessibility
  • Positioning against Apple

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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