Meta Scraps Plans for High-End Headset – A Shift in Strategy Against Apple
Meta's Strategic Shift in VR Headset Development
Meta Platforms (NASDAQ:META) has made a significant change in its approach, opting to scrap its plans for a high-end headset originally aimed to compete with Apple's offerings. Instead, the focus has shifted to lower-end to mid-range headsets, with the Quest 4 update set for release in 2026.
Rethinking the Future of VR
With the Quest 3 already retailing for $500, this new strategy is designed to attract a wider audience in the virtual reality landscape. Meta is pivoting to create products that cater to a diverse user base while challenging Apple's presence in this lucrative sector.
- Focus on affordability
- Expanding user accessibility
- Positioning against Apple
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