iPhone 16 Launch Approaches: Will Apple Continue the iPhone 15 Pro?
iPhone 16 Launch Details
The iPhone 16 launch event is nearly here, with Apple likely to announce the keynote date shortly. Leaks indicate a potential unveiling of the 2024 iPhone lineup on September 10th, followed by preorder availability on September 13th and a release date of September 20th. As the iPhone 16 arrives, Apple may consider changing its strategy regarding the iPhone 15 Pro.
Apple's Strategy with Older Models
- Every year, Apple discounts last year's non-Pro variants by $100.
- The iPhone 15 Pro and Pro Max might stay in stock, bucking usual trends.
- Once the iPhone 16 launches, the iPhone 15 will be phased out, potentially leading buyers to choose the discounted iPhone 15 Pro.
Implications of Apple Intelligence
Apple Intelligence requires advanced hardware—only the iPhone 15 Pro and Pro Max can run it. This fragmentation will create distinct categories of iPhones: those with AI capabilities and those without. Offering older models with Apple Intelligence could keep sales robust.
- Apple could maintain pricing of $999 for the iPhone 15 Pro.
- There are hints that the iPhone 16 may also retain similar pricing structures.
- Discounted iPhone 15 Pro options may entice buyers.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.