Peloton's Activation Fee: What You Need to Know Before Buying Used Equipment
Peloton's New $95 Activation Fee
In a bid to monetize the second-hand market, Peloton has introduced a $95 activation fee for any used equipment purchases. This strategy aims to enhance user engagement while driving revenue from previously owned bikes.
How This Affects Buyers
Prospective buyers should be aware that this fee can make used options less appealing. The activation fee is mandatory for restoring full functionality to the bike, meaning that buyers should factor this into their overall budget. If you're considering a used bike, understanding Peloton's policies is crucial.
- Increased Costs: The activation fee adds to the purchase price.
- Set User Expectations: Buyers must anticipate this fee after purchase.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.