Ford’s Electric Three-Row SUV Cancellation: A Bold Move in EV Strategy

Wednesday, 21 August 2024, 15:15

Ford's electric three-row SUV plans have been canceled, marking a significant shift in the automaker's EV strategy. This decision comes as part of Ford's broader reassessment of its electric vehicle lineup, notably its pivot towards hybrid technology. As Ford projects up to $1.9 billion in costs due to this change, the automaker aims to refocus on more viable avenues in electric and hybrid markets.
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Ford’s Electric Three-Row SUV Cancellation: A Bold Move in EV Strategy

Ford's Shifting Focus in the EV Market

As part of a strategic rethink, Ford has killed its electric three-row SUV, initially delayed to 2027. This bold decision signals a pivot towards hybrid technology for future three-row SUVs. The move aligns with Ford's goal to stem losses projected at $5 billion this year in its EV division, significantly reshaping its electric vehicle plans.

Impact of Strategy Change

The cancellation not only affects Ford's immediate EV lineup but also signifies challenges amidst *intense competition* from Chinese electric vehicle makers. Ford intends to bolster its offerings with enhanced next-gen electric trucks, expected in the latter half of 2027.

  • New medium-sized electric pickup to debut in 2027
  • Commercial van production starting in 2026
  • Capital EV spending reduced to 30%

With these adjustments, Ford aims to navigate through lower-than-expected demand while targeting profitability in future EV models.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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