Procreate's Stance on Generative AI: A Challenge to Conventional Tech Trends

Wednesday, 21 August 2024, 11:30

This app rejects generative AI, and Procreate's decision to not adopt the technology resonates with many artists. CEO James Cuda's declaration against generative AI highlights a significant divide in the tech community as creatives voice their concerns over intellectual property and competition with machines. Procreate's choice could redefine artistic integrity in a rapidly evolving digital landscape.
Fast Company
Procreate's Stance on Generative AI: A Challenge to Conventional Tech Trends

Procreate's Unyielding Stand Against Generative AI

In an unexpected revelation, James Cuda's firm, Procreate, openly rejected generative AI, sending shockwaves through the tech and creative communities. This decision underscores the deep-seated mistrust many visual artists harbor towards AI technologies, which they perceive as threats to their artistic legitimacy.

Artists' Response to AI Technologies

  • Concerns around intellectual property theft.
  • Fear of competing with machine-generated art.
  • Sentiments of diminished artistic value.

Historically, software giants like Adobe have faced backlash for their AI initiatives, which serve as a reflection of broader industry attitudes. By distancing itself from generative AI, Procreate positions itself as a champion for artists, ensuring their tools remain intact without AI interference.

The Importance of Maintaining Artistic Integrity

  1. Procreate’s app has consistently evolved without unnecessary complexity.
  2. The small company's choice to remain AI-free may resonate with its dedicated user base.
  3. Support for human creativity over AI mimicry stands at the forefront of Procreate’s mission.

As the digital art world grapples with the integration of AI, Procreate’s decision could influence future technological developments and reshape the creative landscape.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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