Streaming's Impact on TV Viewership Explodes in July, According to Nielsen

Tuesday, 20 August 2024, 19:15

Streaming reached new heights in July, capturing 41.4% of all TV viewing, as reported by Nielsen. YouTube led with a historic 10% market share while multiple platforms set personal bests. These milestones signal a definitive shift in audience consumption patterns, affirming streaming's supremacy over traditional TV.
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Streaming's Impact on TV Viewership Explodes in July, According to Nielsen

Streaming's Record-Breaking Performance

Streaming has achieved unprecedented success in July, capturing a remarkable 41.4% of total TV viewing, as detailed in Nielsen's latest The Gauge report. This milestone marks the highest share in the report's history, surpassing previous records set by cable and broadcast networks.

YouTube's Historic Milestone

YouTube has notably reached a historic high, accounting for 10% of monthly TV usage, a first for any streaming platform to achieve double-digit viewing share. Other contenders like Disney+ and The Roku Channel also reached significant milestones, showcasing a growing trend.

Key Takeaways from July Viewing Habits

  • Streaming platforms are expanding their reach, outpacing traditional broadcast and cable TV.
  • Nielsen indicates that 10 different streaming titles exceeded 1 billion minutes of viewing in July, showcasing diverse content engagement.
  • Leading the viewership was Netflix's Beverly Hills Cop: Axel F, achieving 2.05 billion minutes viewed.

This data highlights how audience preferences are shifting sharply towards streaming, indicating a transformative era in viewership.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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