The Rise of the Olympic Muffin: Exploring Its Global Impact

Tuesday, 20 August 2024, 17:11

TikTok's Olympic muffin has transformed from a fleeting trend into a global culinary phenomenon. Its viral success, spurred by Norwegian swimmer Henrik Christiansen, continues to influence cafés and bakers worldwide, showing the lasting power of TikTok food trends.
Fast Company
The Rise of the Olympic Muffin: Exploring Its Global Impact

The Olympic Muffin: From TikTok to Global Sensation

The Olympic muffin craze began with Norwegian swimmer Henrik Christiansen, whose videos on TikTok showcased his obsession with the chocolate muffins in the Olympic Village. Christiansen’s content not only captured the hearts of millions during the 2024 Olympics but also sparked a culinary movement.

A Feeding Frenzy

As Olympians shared their own muffin stories, cafés and bakeries around the world began to sell their versions of the beloved treat. New York's Isshiki Matcha even faced long lines, while shops in Texas and New Jersey unleashed their gourmet replicas.

The Lasting Legacy of TikTok Trends

  • Foodfluencers have embraced the Olympic muffin, creating home recipes and fostering an ongoing TikTok revival.
  • Similar to past viral food trends, the Olympic muffin’s popularity shows a long tail appeal, indicating its potential staying power.
  • Moving beyond the Olympics, these muffins can now be found in various trendy eateries, further solidifying their status.

As food trends continue to evolve, the Olympic muffin is well on its way to becoming a lasting staple in the culinary world.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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