Sous Vide Subscription Fees: Anova's New Strategy Explained
Sous Vide Subscription Fees: Understanding Anova's Move
Anova Culinary has announced that starting August 21, it will implement a subscription fee for the use of its app, which enhances the functionality of its sous vide cooking devices. Users will face a charge of $2 per month or $10 annually for smart features that allow remote device control, adjustments, recipe access, and more.
Subscription Implications for Current Users
Existing Anova cooker owners are safe from the new subscription model, as they will be grandfathered into complimentary app use. However, all users will be required to create an account, marking a shift from optional guest modes to mandatory sign-ups.
Stripping Features from First-Gen Products
Moreover, Anova plans to remove smart features from its first-generation models, including both Bluetooth and Bluetooth + Wi-Fi versions of the original Precision Cooker. This decoupling from technology signals a broader trend as companies pivot towards subscription models.
- Pricing Structure: Fees start August 21.
- Grandfather Clause: Existing users won’t pay.
- Account Requirement: Mandatory for all app users.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.