Procreate's Bold Anti-AI Commitment Supports Creative Freedom

Procreate's Anti-AI Commitment

Procreate, the popular iPad app for illustration and animation, took a strong stand against generative AI, declaring that it will not incorporate such features into its platform. This bold stance has garnered overwhelming positive feedback from artists who cherish the app’s dedication to human creativity. CEO James Cuda voiced his discontent with industry trends, stating, “I really fucking hate generative AI. I don't like what's happening in the industry and I don't like what it's doing to artists.” He further expressed optimism about supporting creativity without relying on generative AI.

Impact on Creative Communities

Unlike other creative tools, Procreate reassures users of its commitment to not using generative AI to train or implement new features based on their artwork, addressing concerns about privacy and consent. Cuda believes that while machine learning is valuable, the current trajectory of generative AI is inappropriate for the creative sector. Many artists fear that generative AI tools devalue human art and may threaten their livelihoods.

• Growing Artist Sentiment: Procreate's decision mirrors a broader feeling among artists against generative AI.
• Competitive Landscape: Other companies like Adobe are rapidly adopting AI tools.
• Consumer Reaction: Market responses to generative AI in creative tasks have been lukewarm.

Future Outlook

As generative AI becomes more common, Procreate's stance could strengthen customer loyalty and differentiate it from competitors who embrace AI technology. Feedback from users has been largely supportive, with many expressing delight at the company's decision to prioritize artist needs over profit.