Zoom's Latest Innovation: One Million Participants on a Single Webinar

Zoom Enhances Webinar Capabilities

Zoom has announced an exciting update to their platform: they can now support up to one million simultaneous participants in webinars. This significant enhancement responds to the overwhelming demand stemming from political fundraising events that utilize large audiences. For instance, an early adopter, Win with Black Women, hosted a virtual event with over 40,000 attendees, showcasing the platform's potential.

Flexible Tier Options

Users can select packages for various attendee limits, which include maximum capacities of 10K, 50K, 100K, 250K, 500K, and now, 1M attendees. Each of these is a single-use webinar package provided alongside support from Zoom's Event Services team to ensure a professional experience.

Future of Large-Scale Events

Smita Hashim, chief product officer at Zoom, expressed enthusiasm about empowering organizers to create interactive experiences at unprecedented scales. The potential applications range across the enterprise, entertainment, and public sectors. Zoom believes that celebrities could host fan events, taking advantage of the platform's vast capacities.

Pricing Structure

• To book a one-time webinar for a million participants, the cost is $100,000.
• A 10,000-person webinar currently costs $9,000.
• Prior to this change, the maximum support was limited to 100,000 attendees.

New Revenue Streams for Zoom

This innovation could open lucrative revenue streams for Zoom, especially as their stock had previously experienced a dramatic drop from $560 to approximately $60 per share. The increase in large-scale events signals a promising new direction for the company.