Instagram's Bold Move: Exploring Rectangular Images in Profile Grids
Instagram's Experimentation with Rectangular Images
Instagram is making waves with its experimental profile grid that now features rectangular images instead of the traditional square layout. This update is part of a broader shift addressing the evolving ways users upload content, embracing more vertical formats.
Why the Change?
As Adam Mosseri explained during an Instagram story, the original square layout became outdated, reflecting the app's earlier limitations. With most users now favoring 4 x 3 images and 9 x 16 videos, Mosseri described cropping these uploads into squares as “pretty brutal.”
Profile Update Details
The newly tested layout closely resembles the existing rectangular grid seen in the video tab, creating a seamless experience for users. Despite the familiarity, only a select group of users has access to this test, with Instagram's team actively gathering feedback before introducing it to a wider audience.
Reactions and Future Implications
Feedback indicates mixed feelings amongst users, as Mosseri responded to concerns over ditching the old layout during an “Ask Me Anything” session. This rectangular grid layout has been in the works since at least 2022, as noted by reverse engineer Alessandro Paluzzi, but its reception may determine its longevity.
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