AVOD and FAST Services Rising: Parks Associates Reports 42% Adoption Among US Internet Homes

Friday, 16 August 2024, 14:27

AVOD and FAST services are gaining traction, with 42% of US internet homes now utilizing these services. Parks Associates’ research reveals that video viewing habits are evolving, as 71% of households subscribe to SVOD services. This shift illustrates the diversification of content consumption in the digital era. As viewers embrace various streaming models, the landscape becomes increasingly competitive.
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AVOD and FAST Services Rising: Parks Associates Reports 42% Adoption Among US Internet Homes

AVOD and FAST Services on the Rise

Recent data from Parks Associates indicates a remarkable shift in consumer video viewing habits. 42% of US internet homes now engage with AVOD (Advertising Video on Demand) and FAST (Free Ad-supported Streaming Television) services, highlighting a diversification in how content is consumed.

Current Trends in Video Consumption

According to the report, as of now, 71% of US internet households have subscribed to SVOD (Subscription Video on Demand) services, showcasing a trend where viewers increasingly opt for multiple streaming solutions to satisfy their entertainment needs.

  • Rapid growth in AVOD and FAST
  • SVOD remains popular
  • Dynamic content consumption landscape

The rise of AVOD and FAST services points to an evolving industry, where diverse content availability fuels competitive streaming markets. As audiences turn to both subscription and ad-supported models, industry stakeholders must reassess their strategies to keep up with changing preferences.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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