AVOD and FAST Services Rising: Parks Associates Reports 42% Adoption Among US Internet Homes
AVOD and FAST Services on the Rise
Recent data from Parks Associates indicates a remarkable shift in consumer video viewing habits. 42% of US internet homes now engage with AVOD (Advertising Video on Demand) and FAST (Free Ad-supported Streaming Television) services, highlighting a diversification in how content is consumed.
Current Trends in Video Consumption
According to the report, as of now, 71% of US internet households have subscribed to SVOD (Subscription Video on Demand) services, showcasing a trend where viewers increasingly opt for multiple streaming solutions to satisfy their entertainment needs.
- Rapid growth in AVOD and FAST
- SVOD remains popular
- Dynamic content consumption landscape
The rise of AVOD and FAST services points to an evolving industry, where diverse content availability fuels competitive streaming markets. As audiences turn to both subscription and ad-supported models, industry stakeholders must reassess their strategies to keep up with changing preferences.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.