SAG-AFTRA's AI Agreement: A New Era for Voice Replication in Advertising

SAG-AFTRA's Groundbreaking AI Voice Replication Deal

SAG-AFTRA has announced a new agreement that would allow actors to earn from AI copies of their voice with their informed consent. The union, which represents thousands of performers, has struck a deal with an online platform to license digital voice replicas for audio ads. Brands must identify the products they promote, and performers can review offers before accepting.

Empowering Performers in the Age of AI

In a groundbreaking move, performers can set their own prices, with SAG-AFTRA's minimum rates being the lowest. If a performer decides to part ways with the platform, they can require deletion of their digital voice replica. The deal aims to address concerns raised during the previous strike regarding AI's potential to replace human performers.

• Explicit consent is needed for each replica creation.
• Performers will approve every additional project using their voice.

With this agreement, the union aims to protect its members from the threats posed by AI technology to their livelihoods. This deal allows performers to control their own likeness and voice, ensuring a fair compensation model. The continued negotiations underscore the urgency of preserving artistic integrity as technology evolves.