Significant Updates to Google's AI Overview Layout

Thursday, 15 August 2024, 16:00

Google has rolled out updates to its AI Overview feature in Search, making relevant sites more prominently displayed for users. This adjustment aims to ease concerns among publishers about the prior layout, which was seen as less favorable. The new layout is expected to improve user experience and encourage traffic to publisher sites by placing relevant pages beside AI-generated summaries. Overall, these changes reflect Google's effort to balance AI-generated content with the visibility of publisher resources.
Mashable
Significant Updates to Google's AI Overview Layout

Google AI Overview Update

Google recently announced significant updates to its AI Overview feature, aimed at improving the visibility of publisher sites in search results. This move comes after an initial rocky launch, where publishers expressed concerns over losing traffic to AI-generated summaries.

New Layout Features

  • Relevant sites are now featured prominently on the righthand side of the AI Overview.
  • This marks a change from the previous layout, where relevant sites were positioned below the summaries.
  • On mobile devices, users can tap icons to view relevant sites.

Future Updates and Feedback

Google is also experimenting with features that will allow direct linking to these relevant sites, which may enhance user engagement further. According to Hema Budaraju, this change is aimed at driving more traffic to publisher sites and improving the overall user experience.

Publisher Reactions

  1. Concerns were raised about significant declines in traffic and revenue potential.
  2. However, Google's adjustments seem to counteract this sentiment by emphasizing a greater diversity of linked sites.

As a result, Google aims to better align its AI Overview with user interests and needs, supporting publishers while utilizing AI efficiently.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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