Shake Shack Teams Up with Serve Robotics for Robot Deliveries in Los Angeles
Shake Shack and Serve Robotics Collaboration
Fast-food chain Shake Shack has announced a partnership with Serve Robotics to deploy autonomous sidewalk robots for delivering orders via Uber Eats in Los Angeles. This collaboration marks a significant step in enhancing delivery services.
Significance of the Partnership
The partnership represents a growing trend in the industry where companies are investing in automation to cut delivery costs. Uber's food delivery division has been experimenting with Serve's delivery robots in LA since 2022, aiming to expand its geographic coverage across the U.S.
Future Goals
- Serve Robotics targets deploying up to 2,000 AI-powered delivery robots on the Uber platform by 2025.
- The partnership will initially focus on selected Shake Shack restaurants.
Market Impact
As a result of this announcement, shares of Serve Robotics soared nearly 30% in morning trade on Wednesday. The company, which reported a seven-fold increase in revenue, is seeing strong interest from retail channels, including partnerships with companies like 7-Eleven.
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