Understanding the Landscape of the 2024 Presidential Campaign Beyond Twitter

Wednesday, 14 August 2024, 11:30

The recent conversation between Donald Trump and Elon Musk on X brings attention to the evolving dynamics of political discourse in a post-Twitter world. Despite the technical glitches during the event, it highlights the ongoing integration of social media in political campaigning. However, as X struggles to maintain its former value, platforms like TikTok may play a larger role in shaping voter engagement. Ultimately, this shift marks a new chapter in how campaigns are conducted and perceived, indicating a decline in X's influence compared to previous elections.
Fast Company
Understanding the Landscape of the 2024 Presidential Campaign Beyond Twitter

Introduction

The recent conversation between Donald Trump and Elon Musk on X signifies changing times for political campaigning.

A Coup for X

Despite criticisms of its significance, the event drew considerable attention and remains a topic of discussion among major news outlets.

Technical Difficulties

  • Viewers experienced repeated disconnections from the X Spaces room.
  • Technical issues marred the viewing experience, raising questions about the platform's reliability.

Political Landscape Shifts

As the 2024 presidential campaign progresses, the role of social media is becoming increasingly complex.

The Decline of Political Engagement on X

  1. Political interactions on X are losing the spark seen in earlier elections.
  2. The platform is settling into a lower-profile role in the political sphere.

Impact of Other Platforms

Platforms like TikTok are gaining attention, potentially influencing voter engagement more than traditional Twitter/X.

Conclusion

In this evolving digital landscape, the 2024 campaign may very well be characterized as the first true TikTok election.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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