Apple Approves Spotify's Pricing Display on iOS in the EU
Spotify Gets the Green Light for Pricing Display
Spotify can now show its users in the European Union the cost of its plans within its iOS app after the trial period ends. This approval marks a significant shift as Apple has opted into a specific entitlement for music streaming services, which follows a fine of €1.8 billion ($1.95 billion) levied by the European Commission against Apple.
Background of the Decision
The Commission's ruling stemmed from an investigation triggered by Spotify's complaint, accusing Apple of favoring its own services over competitors like Spotify.
New Pricing Features
- Spotify can now display pricing and promotional offers in its app.
- Users are informed that they can visit Spotify's website for subscription options.
Despite this advancement, Spotify cannot provide direct links for alternative payment options in the app because of Apple’s ongoing policies. As noted by The Verge, Apple recently updated its App Store rules, ensuring it maintains a cut of sales even through third-party payment providers.
Future Implications
Spotify has expressed concerns about the limitations still placed on music streaming services: “Unfortunately, Spotify and all music streaming services in the EU are still not able to freely give consumers a simple opportunity to click a link to purchase in-app because of the illegal and predatory taxes Apple continues to demand.” They believe a stricter enforcement of the EU Commission's decisions could lead to more choices for iPhone consumers.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.