Meta and UMG's Expanded Multi-Year Agreement with WhatsApp

Monday, 12 August 2024, 05:39

Meta and UMG have expanded their agreement to include a deeper integration with WhatsApp. This partnership, ongoing since 2017, aims to explore new channels and opportunities for licensed music across Meta's platforms, enhancing user experience and artist exposure.
Musicweek
Meta and UMG's Expanded Multi-Year Agreement with WhatsApp

Meta and UMG's Groundbreaking Partnership

Since 2017, Meta and UMG have collaborated to explore new channels for licensed music. Their recently expanded multi-year agreement now includes innovative features for WhatsApp, allowing users to engage with music content like never before.

Innovations Across Meta's Ecosystem

This partnership emphasizes the integration of music into the daily lives of users, utilizing platforms like Facebook and Instagram in addition to WhatsApp. The collaboration aims to enhance how artists connect with fans and promote their work, ultimately transforming user engagement.

  • WhatsApp gets a music boost
  • Enhanced user experience on Meta's platforms
  • Opportunities for artists to reach wider audiences

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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