Meta and UMG's Expanded Multi-Year Agreement with WhatsApp
Meta and UMG's Groundbreaking Partnership
Since 2017, Meta and UMG have collaborated to explore new channels for licensed music. Their recently expanded multi-year agreement now includes innovative features for WhatsApp, allowing users to engage with music content like never before.
Innovations Across Meta's Ecosystem
This partnership emphasizes the integration of music into the daily lives of users, utilizing platforms like Facebook and Instagram in addition to WhatsApp. The collaboration aims to enhance how artists connect with fans and promote their work, ultimately transforming user engagement.
- WhatsApp gets a music boost
- Enhanced user experience on Meta's platforms
- Opportunities for artists to reach wider audiences
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.